Solution map is all about clearly communicating value from the Customer’s perspective in the context of the problem. To be truly effective a, solution centric map is being articulate with two kinds of value:
Generic Value: How your solution solves a particular business problem in a similar fashion to your competitors, along with the value the customer will realize by solving that particular problem.
Differentiated Value: How your solution solves a particular customer problem better, faster, or cheaper than your competition, along with the metrics and proof to substantiate that claim.
The combination of Generic and Differentiated Value represent the “Value DNA” of an organization. It’s the reason the solution map is been provided to better understand and can clearly articulate it.